Privacy Policy
Effective date: May 26, 2026
SawellEcho ("we", "our", or "us") operates https://sawellecho.com and related applications (the "Service"). This Privacy Policy explains how we collect, use, disclose, and protect information when you use the Service.
1. Information We Collect
We may collect information you provide directly, including your name, email address, team and workspace details, billing information, and content you create or schedule through the Service (such as posts, comments, and automation rules).
When you connect social media accounts, we receive account identifiers, profile information, and content permitted by the authorization you grant through each platform's official API (for example Facebook, Instagram, TikTok, X, LinkedIn, YouTube, and others supported in the product).
We automatically collect technical and usage data such as IP address, browser type, device information, log files, cookies, and analytics about how you interact with the Service.
2. How We Use Information
We use information to provide, maintain, and improve the Service; authenticate users; connect and manage social accounts; publish and schedule content; deliver analytics, monitoring, and automation features; process payments; communicate with you; and comply with legal obligations.
We may use aggregated or de-identified data for product improvement, security, and research.
3. Legal Bases (EEA/UK)
Where applicable, we process personal data based on: performance of a contract with you; legitimate interests (such as security, fraud prevention, and product improvement); your consent (where required, for example marketing cookies); and compliance with legal obligations.
4. Sharing of Information
We do not sell your personal information. We may share information with:
- Service providers who assist with hosting, analytics, payment processing, email delivery, and customer support, under contractual confidentiality obligations
- Social platforms you connect, only as needed to perform actions you request through official APIs
- Professional advisers, regulators, or law enforcement when required by law or to protect rights and safety
- A successor entity in connection with a merger, acquisition, or asset sale, subject to this Policy
5. International Transfers
Your information may be processed in countries other than your own. Where required, we implement appropriate safeguards for cross-border transfers.
6. Data Retention
We retain personal information for as long as your account is active or as needed to provide the Service, resolve disputes, enforce agreements, and meet legal requirements. You may request deletion subject to applicable law and platform constraints.
7. Security
We use administrative, technical, and organizational measures designed to protect information, including encryption in transit, access controls, and monitoring. No method of transmission or storage is completely secure.
8. Your Rights
Depending on your location, you may have rights to access, correct, delete, restrict, or port your personal data, and to object to or withdraw consent for certain processing. Contact us to exercise these rights. You may also lodge a complaint with your local data protection authority.
9. Cookies
We use cookies and similar technologies for authentication, preferences, security, and analytics. You can control cookies through your browser settings. See our Cookie Policy at /cookie for more detail.
10. Children's Privacy
The Service is not directed to children under 16 (or the minimum age required in your jurisdiction). We do not knowingly collect personal information from children.
11. Changes
We may update this Policy from time to time. We will post the revised version on this page and update the effective date. Material changes may be notified through the Service or by email where appropriate.
12. Contact Us
Questions about this Privacy Policy: support@sawellecho.com
Website: https://sawellecho.com